Video stories created to build the Annex brand.Video touches hearts. it’s a powerful medium built for message and storytelling.
Welcome To what’s next
Research shows a majority of people entering retirement aren’t sure what they’ll do. They’ve spent their lives in accumulation mode, not considering what comes next.
Break Out
Wrote and directed this :15 bookend explicitly to get our audience - which was likely two-screening while watching TV - to look up.
Instead of big sound or music, I just let the train station audio pique curiosity.
Look ahead
This spot received some nice responses - I created it at the end of the pandemic, seeking to encourage and bring a ray of hope after months of oppressive news.
Grab ATtention
We’d been working for months to get a meeting with Bader Rutter, an area ad agency, in hopes that we could manage their 401(k) plan.
I knew we’d have to do something that would truly “speak their language.”
(It worked.)
Client Testimonial
There’s nothing quite like watching people think, recall, and share their pure emotions on camera.